When choosing a digital marketing agency in London, you need to think about a number of factors that’ll help you make that decision. Too many companies just run into an agreement wanting to hire the services of the first people they meet. Some companies don’t even meet the agency, which is a big mistake as far as we’re concerned. You need to know what you’re working with, what the prices are and what those prices will get you, and also some other aspects of the work overall. In this article, we’re going to look at something that is very important when choosing a digital marketing agency in London, the core skill base of the agency.
Digital marketing is an interesting science.
It requires a lot of things to happen at once, and quite a lot of organisation. It also means that there are some agencies out there that are good at certain things but by no means competent at everything involved in digital marketing. It is a rare agency indeed that can handle every aspect of digital marketing in an expert and efficient way. It’s important, therefore, that you talk to a digital marketing agency London assuming you are in the London area. Talk to them about their core skills and the abilities they’re bringing to the project. If any company tries to say that they can do everything, you may need to think about whether or not you want to work with them. No agency can do everything, and if it does then the company doesn’t do it to the best of its ability. You need to think about asking them to outline what they can do, with experience explained in testimonials and case studies so that you can pick out the skills that they do have, and the results that they have with previous clients. Contact those past clients
If you see testimonials and case studies, contact the people that they have worked with. Ask to speak to the people involved in the project at that client, and get a full rundown of how the project ran and what the skill sets were. If the skills the previous client is talking about marry up with the skills that you want to be employed on your project, you’ll start to sense that this agency that you’re thinking of working with may have the ability to bring deliverables to you. If you want the complete solution, from content marketing to social media and beyond, you need to make that very clear to a prospective digital agency before you even start talking about money.
That’s why it’s always important to have a list of things that need doing for your project. If you’re not clear what needs to be done, and many companies aren’t, ask for a rundown of what could be achieved by the digital marketing agency. They should be able to look at your company and its current position and be able to tell you what they can achieve as regards digital marketing. If the achievable’s seem like something you’d like to have done, then ask for evidence and testimonials that illustrate that they have completed work on this level before. Again, contact those people, the previous clients, and ask for evidence or at least a frank discussion that the deliverables are there. You need to know that this complete solution can be delivered by the agency.
It’s just like buying a car. You wouldn’t buy a car unless you go through all the checks and research before you go ahead and make a purchase. Buying a car is a big purchase. When it comes to your company, the services of a digital marketing agency are a big purchase.
We cannot stress enough how important it is for you to work out what the core skills of the agency are. If they can do what they say, then you should be able to move on quite quickly and get to work. If what you need to get done for your company is complicated and sophisticated, as well as comprehensive, take your time to go through what the agency can offer and what you can do against that offer.
Too many companies blunder along wildly trying to buy at a good price. But if you don’t know what an agency can do, then you may find out the hard way that they can’t quite make the grade regarding the deliverables you so urgently require for your brand, and consequently, your upcoming revenue statement.
